Marketing Presentation: An environmental analysis of exogenous factors on Toyota's global operations. Relationship between the external environment and Toyota's internal strategy. SWOT Analysis Strengths: Strong market position and brand recognition: Toyota has a strong market position in different geographies across the world. Thy heavily invest in research and development. Brand Image: Toyota has a strong and sustainable brand value all over the world. 2726 Words 11 Pages. Toyota a sustainable brand name and a market leader position. Toyota Introduction: Toyota Motor Corporation is a large multinational company to auto industry is headquartered in Japan. Toyota was formed in 1937 and it started off as an automated loom company and although they are famous for cars they are still in textile business. Introduction:Toyota Motor Corporation is a famous Japanese multinational corporation, and is considered the world’s second largest automaker of automobiles, trucks, buses, robots, and providing financial services. The strengths of Toyota indicates the internal power of its resources and strategies which are behind the glorified success of this brand. You can find out why, as well as the other factors affecting the company, in this PEST analysis of Toyota. Kiichiro Toyota established the automotive company on Aug 28, 1937. Political factors: Moving into the right countries at the right time. Table 1: Sales of Toyota Prius from 1997 until 2011 Source: Various 2.0 Literature Review Along this research, the tool that we used is the PESTLE analysis. The company's market share for Toyota and Lexus brands, (excluding mini vehicles) in Japan was 45.5% in FY2012. 7 3.3. Pestle analysis of Toyota Motors Corporation. Toyota PESTEL analysis involves the analysis of potential impact of these factors on the bottom line and long-term growth prospects. You can learn the theory of PESTEL analysis here. The PESTLE analysis is a tool that is used to identify and analyze the key drivers of change in the strategic or business environment. Toyota is a multinational Japanese automotive manufacturing company. In 1992, Toyota began manufacturing in … by adamkasi | Mar 10, 2016 | Companies. Swot analysis of Toyota Motors Corporations. PESTEL is a strategic analytical tool and the acronym stands for political, economic, social, technological, environmental and legal factors. SWOT Analysis of Toyota The STRENGTHS of Toyota. Toyota has expanded into several countries to meet the demand for their vehicles. Pest analysis of toyota . SWOT Analysis Of Toyota Motor Corporation. Pest Analysis Of Toyota. Table of Contents Introduction 1 Background and History of Toyota 1 Market Share of Toyota and its Financial Summary 2 Financial Summary (U.S GAAP) 3 The Automotive Industry 4 Political Factors effecting Toyota 5 Ethical Factors Effecting Toyota 6 Pest Analysis Toyota . They are world’s largest sellers of hybrid cars. The Toyota automobile company as it began, specialized in making cars, but now also forms a leading pioneer in bus, trucks, robot manufacturer, truck, auto and financial service providers. (Johnson et al., 2008) [11] The abbreviation stands PESTEL-PESTLE-PEST Analysis of Toyota. The headquarter of the brand is in Toyota City, Japan. Toyota Motor Corporation is a Japanese automotive manufacturing multinational company. Toyota’s headquarter is situated in Toyota City, Aichi, Japan. Kiichiro Toyota was the founder of the Toyota Corporations and he laid the foundation of the company on August 28, 1937. 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